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Tip: It is possible to automatically maintain your advertising recent by allocating 80 percent of your financial to proven promotions and 20 percent to testing new methods. When something new works better than your proven promotions, move it towards the 80 percent group and start testing something else in the 20 percent category.
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Tip: Go shopping for narrowly defined niche markets where your products or services solves their own need of this customers. Focus your marketing on them instead of trying to reach a broadly defined general market. You'll generate more sales and appreciate a better return on your advertising financial outlay.
It's become fashionable to bash marketing "gurus" in these days. There are some for whom the prospect of even looking at someone like a "guru" is really a sin. Feel in being free-thinkers, unfettered by the bonds of guru-dom.
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